Books I Recommend
The books on this list both inspire me and provide daily-use tools and insights.
Jump Start Your Business Brain
Jump Start Your Business Brain is a masterpiece on creativity and innovation. Doug Hall is the founder of Eureka Ranch and Innovation Engineering. Learn what it takes to get new products and services to market successfully. His “Three Laws of Marketing Physics” (which I wrote about here) are everyday topics as I do product planning.
Chip and Dan Heath hit another one out of the ballpark with Decisive. Understand how our psychology handicaps us when it comes to decisions. Then learn how to overcome those handicaps. Their simple WRAP methodology for improving your decision-making process will make your decisions much better.
Daniel Burrus’ Flash Foresight was one of the highlights of my reading list last year. Want to know how to “predict the future?” Want to know what’s inevitable about the future and what isn’t? You’ll learn with this book. Highly recommended! I’ve returned to it over and over.
Eric Reis’ Lean Startup has fundamental ideas for how to build a startup successfully. The key concept is that startups operate in a world of complete uncertainty. You need business practices that recognize that uncertainty and continually reduce the level of uncertainty. You have have to discover a real market. You have to discover a real product that market wants. You have to discover a real way you can get that product to market profitably. You may think you know these things when you start. You don’t. At least you have to test your hypotheses. This book is about how to do that.